About
EyenTrue is a UAE-based visual media studio specializing in cinematic photography, documentary filmmaking, and truthful storytelling across the Arab world.
Welcome to EyenTrue — عين الحقيقة
Where authentic vision meets artistic mastery.
Founded by Abu Yasin, a filmmaker, photographer, and storyteller whose life spans continents and cultures. Born in France to Moroccan heritage, Abu Yasin’s creative journey began in cinema — as both an actor and cameraman in Cannes-screened short films. Now based in the UAE, he brings a cross-cultural lens to clients across the MENA region and beyond.
Our Mission in Visual Storytelling & Cinematic Photography
At EyenTrue, we’re dedicated to capturing truth — raw, human, and beautiful. Every frame we create reflects authenticity, emotion, and the unseen essence of a moment.
With Abu Yasin’s perspective — rooted in Moroccan tradition, shaped by French artistic heritage, and refined through Middle Eastern experience — we craft visual stories that bridge worlds.
A Vision Beyond Borders
“EyenTrue” combines the English word “Eye” with the Arabic “عين” (Ayn) — a symbol of perception and truth.
Abu Yasin’s multicultural path allows him to see beyond surface appearances. His eye isn’t just a lens — it’s a witness. From the glamour of Cannes to the soul of the souk, from desert landscapes to modern skylines, his work captures the authentic truth behind every image.
Our Approach
- 🎥 Cinematic Craftsmanship: From film sets to commercial shoots, every project meets festival-quality standards
- 🌍 Cultural Insight: Deep knowledge of MENA traditions, visual language, and storytelling nuance
- 🧭 Truth-Centered Work: We reveal reality, not stage it — every frame is earned, not fabricated
- ✨ Cross-Disciplinary Aesthetic: Blending Moroccan warmth, French structure, and Gulf modernity
Why EyenTrue?
In a world saturated with filters and performance, EyenTrue offers clarity.
We create portraits, films, and commercial visuals that honor both artistic excellence and cultural authenticity. Our work isn’t just beautiful — it’s true.
Our Story
From the cinematic studios of France to the festival circuits of Cannes…
From the heart of Morocco to the horizon of the UAE…
EyenTrue was born from a life lived between worlds — and a passion to see, and show, what’s real.
Based in the UAE. Rooted in truth. Serving the MENA region with international vision.
✉️ Stay Connected
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